Talent Booking & Programming

Case Study: EMERGE FESTIVAL 

CLIENT: CULTURE 24

CHALLENGE:

•Perform the service of primary booking programmers for the Emerge Festival

•Consult and advise on full programming, across all iconic venues

•Book at least four headline acts for the Emerge Festival programme 

• Take an advisory and support role in the areas of: security, artist liaison and other programming related areas

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INSIGHT:

Festival aimed at inspiring a new generation of audiences to fall in love with museums, bought about by independent arts charity Culture 24. Intent on creating new social value for their audiences, their communities and London’s iconic venues. 

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SOLUTION:

Selected 4 exciting young acts from London, each with local ties to their performing venue, who appealed to the right target audience but who also meet approval of each stakeholder venue. Book appropriate acts for the varying capacity venues and advised on how to programme other acts to ensure people flow across all venues. All acts contracted to support festival PR and marketing with pre approved marketing and social media plan, tailored to each act and their venue.

RESULTS:

•Confirmed Jungle, Ady Suleiman, Poppy Ajudha and Mina Rose  

•8,000 tickets sold for inaugural festival

•Across 39 venues across London

•100+ performers

•80 million media reach

•Late night events in Natural History Museum, Wellington Arch, UK Parliament, Design Museum, Banqueting House, Horniman Museum, plus many more