Project Management

CLIENT: DESPERADOS & VICE UK

 

CHALLENGE:

•Project manage the build/derig of a 2 storey, temporary structure at 3 major UK Festivals

•Manage the structure as a fully functioning nightclub during the show days, responsible for security mgmt, crowd control and live show production.

•Handle all festival liaison throughout the process, on behalf of Desperados and Vice UK.

 

INSIGHT:

Deliver a unique Desperados experience to UK Festival goers, providing an intimate clubbing experience in the middle of a field, which encourages unity, spontaneity and dials up the party. And ensuring Heineken's high standards of creative finish, and health and safety were balanced with Vice’s cutting edge programming.

 

SOLUTION:

Established strong working relationships with all key stakeholders, with clear and concise communication so all parties confident in demands once on site. Stringent safety checks and build schedule adhered to, with the same respect to the creative vision. Employed specially selected security teams to help manage venue and festival security team, so brand messaging was carried through at all consumer touch points.

 

RESULTS:

• 43 days on site, with 11 live days

• 130k+ consumers reached, across the 3 festivals

• All festivals liaison and production advancing

• H&S management and implementation

• Build and Production management

• Live venue + security management

• 3  Major UK Festivals (We Are FSTVL, Bestival and Boomtown)

• 80+ DJ’s, MC’s & influencers